Stay on course, treat the reporting of the news respectfully, and your audience will remain steadfast. That CNN, the first network in the 24-hour news business, reports on the ratings of two of its rivals shows just how important conservative viewers are in the industry. ASSOCIATED PRESS. ET program called Cortes and Pellegrino, co-hosted by former Trump campaign senior adviser Steve Cortes. Chart. Pro-Trump viewers were upset when Fox News anchor Chris Wallace ganged up on Trump during a presidential debate with Joe Biden, clearly taking sides and exposing the networks leftist and anti-Trump bias. We want to be a voice for them. PREVIOUS: May 2021 Ratings: . The final column is the viewership averages, in thousands. Business channels experienced similar slumps: Fox Business Network was down 48%, while CNBC was off 13%. As soon as this statistic is updated, you will immediately be notified via e-mail. Collapse of Fox News Viewership Reflects Its Leftward Shift, Newsmax Viewership Gains Force Fox News to Reshuffle Its Programming. ESPN2 jumped 48%, Fox Sports 1 was up 25%, and even the about-to-be-shuttered NBC Sports Network saw a 17% gain. And GAC Family, which had its roots as Great American Country but more recently had been the lifestyle-oriented GAC, turned into a home for Hallmark-like general entertainment fare and dropped 33%. For their part, the much smaller Newsmax and OAN audiences are made up largely of older and White Americans and conservative Republicans. Last month, the company was sued for defamation by election technology company Smartmatic, which is seeking more than $2 billion in damages in a lawsuit that Fox has asked the court to dismiss. In, Forbes. More Americans in major demographic groups are turning to Fox News than Newsmax or OAN, reflecting Foxs much larger audience overall. Some of that decline can be attributed to the drama of January 6 last year, which helped the cable news network attract more viewers than on any other . They left for more exposure. A paid subscription is required for full access. About 90% of the right-wing network's revenue came from a contract with AT&T's TV platforms including DirecTV and U-verse, Reuters reported in October 2021, citing sworn 2020 testimony by an OAN . We are not surprised that other networks target OAN as a goal to reach and look to hire our staff, thinking it might improve their ratings, Herring said in a statement to The Daily Beast. The ideal entry-level account for individual users. CNN would always get boosted when there was was breaking news, but then it would go into a trough again. Its not true, he said. Fox has an old-school infrastructure. See all 126 channels ranked by total 2022 Monday-Sunday primetime (8-11 p.m.) viewers below. The Newsmax and OAN audiences are similar in size to the shares who turned to HuffPost (9%), The Hill (8%) or the Sean Hannity Show on radio (7%) for political news. June 29, 2021 2:45pm. A native New Yorker who now lives in West Palm Beach, Ruddy lacks the bluster of his friend Trump, and also the former presidents disdain for the mainstream media. According to Comscore TV Essentials data, viewership increased for the three major cable news channels (CNN, Fox News and MSNBC) in 2020. Register in seconds and access exclusive features. We think that the Western-based and Western-adjacent content really just continues to resonate, said INSP COO Dale Ardizzone. In the land of the linear, sports continue to save the day, helping stabilize viewership this year for at least two of the four major broadcast networks. Tucker Carlson also topped the 25-54 demo with 463,000, followed by Hannity with 389,000, The Five with 357,000, The Ingraham Angle with 349,000 and The Rachel Maddow Show with 289,000. Citation From April 4, 2021, programming on One America News. (Though giving Corteswho still loudly backs Trumps false election claimsa primetime show would suggest the network could be wavering on that stance.). You only have access to basic statistics. Posted by Mike LaChance Saturday, November 6, 2021 at 02:00pm 28 Comments. A headline in the UKs Independent read: We are lost: Fox News suffers worst ratings in 20 years.. 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Forbes. (+1) 202-419-4372 | Media Inquiries. James was also CFR, and when James stepped aside the odor of globalism remained under Lachland. The data does not suggest, in other words, that users of these challengers have abandoned Fox News. All Rights Reserved. in April as a standout in the 11 PM ET timeslot, averaging 1.5 million viewers in the quarter to beat the competition on CNN and MSNBC in the timeslot. The data does not suggest, in other words, that users of these challengers have abandoned Fox News. Their journalists tend to be super smart. MSNBC is in tenth place for the year, averaging 180,000 viewers in the age range. "Leading Cable News Networks in The United States in November 2022, by Number of Primetime Viewers (in Thousands). Crossword; Sudoku; Crossword; Sudoku _____ About Us Accessed March 04, 2023. https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/, Forbes. Personalities had always been part of a TV stations brand, said Thompson, of Syracuse University. (+1) 202-419-4300 | Main In fact, this trend is already beginning as we have seen substantial share gains versus our competition since the inauguration, Lachlan Murdoch said. What we know and dont know, Will the Supreme Court overturn Roe v. Wade? Even niche pursuits gained, including Golf (+12%) and Tennis (+34%). Not only has OAN been given exclusive broadcasting rights of the so-called election auditwhich features a conspiracy-minded company using UV lights and searching ballots for bamboo fibersone of the channels hosts has helped fund it. While Fox does well among its conservative Republican core audience, it is also used by substantial portions of Democrats and ideologically moderate and liberal Republicans, according to the survey. Network president Charles Herring recently acknowledged to The New York Times that the already thinly staffed network has lost more than a dozen staffers in recent months. Sat 2 Jan 2021 02.00 EST Last modified on Tue 19 Jan 2021 05.29 . Also on the rise was TNT (10%) not a sports network per se, but clearly helped by NBA coverage and March Madness. . If Newsmax figures it out, the story will have an especially fascinating beginning, since Murdoch, chairman of Fox Corporation, gave Newsmaxs Ruddy his first job as a reporter. CNN, which launched 24-hour news in 1980, had the field to itself until 1996 when both MSNBC and Fox launched. Perhaps because rising crime rates could hamper his chances for reelection. The unexpected decline in ratings was a fresh headache for the network Rupert Murdoch started in 1996, which had finally put behind it the publicity stemming from the 2019 film Bombshell, which was a partially fictionalized account of sexual harassment within the company. If you would like to customise your choices, click 'Manage privacy settings'. Deep-Luck-2377 . News networks trumpeted their first-quarter ratings by keying in on their bright spots: CNN got the biggest bounce and topped the 25-54 demo, Fox News led in primetime in total viewers, and MSNBC r Desperate to end the ratings slump, . Already known for its cartoonishly bonkers MAGA propagandizing, OAN in recent months has veered even further into unhinged right-wing territory. With respect to talk shows, OAN has a limited number, as most of the schedule is filled with credible national and international news coverage, void of anchor commentary.. But heres who might, From J.K. Rowling to Josh Hawley, writers with unpopular beliefs are under siege. But I think we start with being very proud that for seven consecutive years we have actually increased ratings over the previous year. 1 min read. An Ivy League graduate and former investment advisor, Bob is a regular contributor to The New American, writing primarily on economics and politics. In prime time, the total viewership drop-off was 55% . Fox News, MSNBC gain viewers from January, while CNN sees losses. Ghosts inched down to 6.3 million viewers and a 0.5 rating. According to insidersincluding current Newsmax stafferswho spoke with The Daily Beast, the uptick in OAN staffers abandoning ship can be chalked up to the networks minuscule ratings, its lower pay, and the fact that Newsmax is only ever-so-slightly less toxic in its diehard MAGA politics. Perhaps the greatest beneficiary of the shift away from the CFR influence now obvious at Fox is Greg Kelly. Send us a tip using our annonymous form. A tally of the years most-watched TV networks seems wildly incomplete in the 2020s without Netflix, Amazon Prime Video, Hulu, Disney Plus or HBO Max in the mix. Newsmax has been virtually silent on this subject because they are intimidated by threats of lawsuits. The conservative-leaning networks ratings dipped after months of complaints by former President Donald Trump and anger stemming from its election-night coverage. [For historical record, here are previous year-end network rankers: 2020, 2019, 2018, 2017, 2016, 2015.]. You need at least a Starter Account to use this feature. Despite facing the same specter of defamation lawsuits that have plagued other conservative media outlets for pushing debunked election falsehoods, One America News has partnered up with Trump-boosting pillow magnate Mike Lindellwho has been sued by Dominionto air his so-called docu-movies that purportedly prove voting machines flipped millions of votes from Trump to Biden. "Newsmax ranks fourth from the bottom in the 24 hour ratings (excluding 6 for which there are no ratings) and Newsmax is ranked 22nd out of 24 in the 'Major Networks' against which it compares . Discover what U.S. audiences are watchingwhere, when, and how often to determine how to best allocate advertising spend . But Fox, which declined to speak with the Deseret News for this article, continues to churn out news releases showing its continued, across-the-board dominance in cable news. reddit. Im sure the idea of coming to a startup and making a name for yourself at a place where you have the chance to become, say, the next Sean Hannity is very appealing to young talent, one current Newsmax staffer said. Nat Geo Mundo based on NPM-H. Ranked by 2021 Year-To-Date. While Newsmax, much like OAN, went all-in with peddling Team Trumps bogus voter fraud claims, it has somewhat pulled back on such denialism in recent months. The latest USA Today/Suffolk poll shows that only a third of Trump voters now consider Fox News as their most trusted source of news. That is down from 58 percent back in 2016. Newsmax and OAN would like to unseat Fox as the king of cable news, but will they become Trump TV in the process? Top posts of April 26, 2021 . ), Besides handing over hours of airtime to Lindell so he can peddle fantasies that Trump is still president, the channel has also used Lindell as a cudgel against Newsmax in an attempt to appeal to pro-Trump viewers. Even absent schadenfreude, it seems a particularly good time to be Christopher Ruddy. I consider it a badge of honor to have left a network such as OAN as I head back to a newsroom built on ethics and integrity, one former on-air personality declared to The Daily Beast. White Americans are also more likely to turn to Newsmax and OAN than Black and Hispanic Americans, though percentages are small overall: 13% and 8% of White Americans said they turned to Newsmax and OAN respectively for political news. In late November, for example, Newsmax aired several fact-checking segments pushing back on its own dishonest election coverage after voting-software company Smartmatic threatened legal action. A paid subscription is required for full access. During that time period, OAN averaged 14,000 total viewers while Fox News averaged 631,000 viewers. But Fox also has a solid advantage in its longevity and success stemming from a business model that caused other cable news channels to pivot. And from what our research tells us, were one of the only networks that has had that sort of consistent growth. Most-Watched Television Networks: Ranking 2021's Winners and Losers Complete Broadcast, Cable and Pay TV Ratings Ranker for 2021 in Total Viewers and Adults 18-49 Soon thereafter, following the contested presidential election, Neal Cavuto at Fox deliberately cut off White House Press Secretary Kayleigh McEnany while she was reviewing the status of the investigation into voter fraud. UN Pushing New Age Spirituality on Schoolchildren, If Texas Listened to Global-warming Alarmists, Its No Surprise It Didnt Prepare for Snow, Unintended Consequences and the Texas Big Freeze Energy Disaster, Biden Sides With Republicans Blocking D.C. Crime Bill, Buttigiegs Mentee Mayor Collared on Nearly 60 Kiddie Porn Charges, Ongoing CPAC Coverage | The New American TV. Rankings of the most trusted brands in news show that Fox News gained ground in the six months since February 2021, while rival networks CNN and MSNBC both saw declines in trust . Show publisher information A 24-hour news channel was a comparatively small slice of the population, and if they could get 2 or 3 million people who really, really liked them, they could become No. Currently, you are using a shared account. From Sept. 1, 2018, through Aug. 31, 2020, he posted 1,206 tweets about watching cable news, 95% of which were about Fox News or Fox Business, according to Gertz's analysis. Currently, you are using a shared account. Fox News had been the cable network oasis for conservatives for many years. New York CNN Business . November 30, 2022. . Careful observers were aware of the shift when Rupert Murdoch (a long-time member of the globalist Council on Foreign Relations) turned over control of Fox News to his sons, James and Lachland. Fox News in the ratings - very . . The ratings of CNN's "Reliable Sources" plunged to their lowest level of the year this weekend, even as host Brian Stelter continues to dedicate every episode to criticizing the credibility of Fox News. Finally, Fox News is far more likely to be turned to by Americans with less than a college education. Ruddy, 56, was on his way to lunch at Mar-a-Lago, the historic Palm Beach club that Trump owns, when he spoke with the Deseret News. Following the 2020 election, questions arose as to whether these two newer and less established outlets were drawing Republicans who were angry about the election results and particularly angry with Fox News for being among the first media outlets to call the hotly contested state of Arizona for Joe Biden. In the 25-54 demo, Fox News drew an average of 329,000, down 50%; compared to 179,000 for CNN, falling 68%; and 166,000 for MSNBC, off by 48%. Get our latest storiesin the feed of your favorite networks. Its where weve been. Fox figured out they didnt need to get 30 million people to watch; they didnt need 10 million people to watch. Complete Broadcast, Cable and Pay TV Ratings Ranker for 2021 in Total Viewers and Adults 18-49. WGN America morphed into the mostly-news-and-opinion NewsNation, and collapsed 79%, from 223,000 viewers to 46,000 in primetime. Amid the pandemic, CNN grew its viewership by a staggering 83% year-over-year. The other thing is, they identified that core audience and gave them exactly what they wanted, and they turned out to be right.. Variety is a part of Penske Media Corporation. Especially for talent coming from one conservative network to another., Another insider was more direct: Newsmax probably pays more they have a much bigger name and have gotten a lot of press over the last year-and-a-half or so. Fox, in comparison, drew an average of 3.6 million viewers nightly in 2020, according to a recent Forbes report. One America News (OAN), one of the fastest growing networks on television, and the hottest, is doing a magnificent job of exposing the massive fraud that took place, Trump wrote in a statement on his personal website. The Newsmax poaching of One America News staffers has come as OAN struggles with an ostensible exodus of talent. Heres something you just dont see any more: Not one, but two broadcast networks managed not to decline vs. 2020. Access to this and all other statistics on 80,000 topics from, Show sources information Editors note: The death of Rush Limbaugh, the growth of Newsmax and charges of censorship by Amazon and other book sellers are among the forces shaking up conservative media companies. He hosts Greg Kelly Reports on Newsmax TV in the vital weekday evening slot. Fox figured out how to keep people watching, Thompson said. However, when Nielsen briefly measured One America News in spring 2019, the network only averaged 14,000 total daily viewers. Below are the primetime rankers for broadcast, cable and premium cable networks in 2021, among total viewers (as well as the top 50 list in adults 18-49). Top 100 Telecasts of 2021: NCIS, Yellowstone, NFL Dominate, as Oscars Fail to Make the Cut. If she does bring proof of that, of course, well take you back.. A warning to those beneficiaries: Your viewership will remain loyal as long as you remain true to your calling that is, reporting the news without bias or subterfuge. Ninety-seven percent of Fox News Republicans approved of Trumps performance as president, compared to 78% of other Republicans. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). That compares with 5% and 4% of Hispanic Americans and 2% and 1% of Black Americans, respectively. But when Nielsen briefly tracked OAN in spring 2019, it averaged a minuscule 14,000 total daily viewers. It was never an effort to have political point of view., As for Trumps influence, Ruddy says, Im a friend of the president, but I dont always agree with him. And in May 2021, the Daily Beast reported that several high-profile OAN staffers were . They did so by building programming around personalities like Bill OReilly and Megyn Kelly, who would attract viewers even when there was no breaking news. News and Opinion Networks It was not just CBS News but CBS News with Dan Rather. But Fox took that strategy and put it on steroids. A A. Prior to the election, his audience barely registered at Nielsen Ratings, drawing only about 10,000 viewers in the coveted age 25-54 demographic, and just 100,000 viewers overall. The network averaged 2.5 million primetime viewers between the day after the election November 4, 2020 and Inauguration Day on January 20, 2021, Fox News reported. In recent months, Newsmax has quietly poached some top OAN talent who, insiders said, sought either bigger audiences or a move away from the MAGA channels epic nuttiness. Read more about the ATPs methodology. After a Newsmax anchor literally walked out of an interview with Lindell when the pillow mogul wouldnt stop ranting about voting machines, OAN publicly declared war on its cable-news rival for censoring the MyPillow CEO. Since January 2002, FNC remained the most-watched cable news network across both day-parts with total viewers and in the key 25-54 demographic. Once again, sports helped: CBS had the Super Bowl, while NBC aired the delayed Summer Olympics and plenty of Sunday Night Football. Also in broadcast, Univision (down 1% in viewers, down 3% in 18-49) and Telemundo (up 3% in viewers, down 3% in 18-49) managed to mostly hold their own. Access to this and all other statistics on 80,000 topics from, Show sources information In contrast, Fox News draws roughly equal levels of audience across White (44%), Black (47%) and Hispanic adults (41%). November 30, 2022. Comcast Corporation's networks household viewers 2021; AT&T video revenue 2013-2021; AT&T: no of video . And about six-in-ten of those who turn to OAN for political news (62%) also said they turned to Newsmax. authenticate users, apply security measures, and prevent spam and abuse, and, display personalised ads and content based on interest profiles, measure the effectiveness of personalised ads and content, and, develop and improve our products and services. Furthermore, much of the networks staff is also made up of young college graduates, a demographic that tends to lean more liberal and progressive. Variety and the Flying V logos are trademarks of Variety Media, LLC. "Newsmax is ranked fourth from the bottom in the 24-hour ratings (excluding 6 for which there are no ratings), and Newsmax is ranked 22nd out of 24 on the 'Major Networks' to which it . The founder of Fox competitor Newsmax, Ruddy has been tilling the ground of cable news since 2014, when he added television to the offerings of the media company he started in 1998. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In 2021, weekday prime-time viewership dropped 38 percent at CNN, 34 percent at Fox News Channel, and 25 percent at MSNBC, according to the Nielsen company. When they started examining our news coverage, they realized, well, theyre conservative but theyre not in the tank for Trump. CNN had Larry King, but (the network) wasnt personality driven. On the other hand, the smaller audiences of Newsmax and OAN are substantially more skewed to conservatives: 27% to 10% for Newsmax and 19% to 7% for OAN. Newsmax, which did not call Biden the president-elect until the Electoral College votes were counted, has been disparaged by some in the media as being a mouthpiece for Trump. The change signals that its current plan to win back the viewers lost to Newsmax and OAN over the past two months is to simply go head-to-head with the right-wing agitprop that airs on its smaller . Profit from the additional features of your individual account. All Rights Reserved. Despite a recent New York Times column that derided him as the king of Trump TV, Ruddy said, My experience with the New York Times has always been pretty good. Most Nielsen-rated networks can be found here, with the exception of a few channels that are not ad-supported. Please create an employee account to be able to mark statistics as favorites. They do seem interested in truth, even though they have a liberal perspective., Ruddys company, however, is building its brand by reinforcing the widespread belief that the media are disdainful of conservatives and report what Trump repeatedly calls fake news., The motto of Newsmax TV is real news for real people., Thats what were trying to be, Ruddy said. To use individual functions (e.g., mark statistics as favourites, set Business Solutions including all features. But OAN is growing in influenceits ratings are up by about 55 percent from a year ago . By subscribing, I agree to the Terms of Use and Privacy Policy. Fox . CBS and NBC And following Bidens inauguration, Bobb also ran an investigative piece in February titled The Arizona Election Heist, in which she wrongly claimed there were nearly 12,000 more ballots counted in Maricopa County than registered voters. David Paleologos, director of the Suffolk University Political Research Center, was blunt: The switch from Fox to Newsmax and One America News Network (OANN) is a seismic shift in the landscape of trusted news sources for conservatives.. Michael Loccisano/Getty Images for WarnerMedia. The Fox News crew had the same opinion about Ms. Powell's "Big Lie" partner, Rudy Giuliani.
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