Essentially, their reasoning came down to the fact that luggage is more of a means to an end than an end in itself. In other words, making the additional purchase should have been a no-brainer.). As a side note on this particular example, creating some urgency is always a good sales strategy. Online loan approval use case. Documents Similar To Uml for E-commerce. SELLING $170,000 WORTH OF HOT SAUCE IN 10 MONTHS. Restaurant Order System Use Case. The take home message here touches on the point we mentioned earlier when discussing Amerisleepâs shift in copywriting strategies: Itâs not about what your product is, so much as what it allows your customers to do, that makes them value your brand. It was impossible to miss or misunderstand. But if youâre running an eCommerce business then the tasks of analyzing your site data and identifying leaks in the funnel usually get pushed to the bottom of your to-do list. Success on social media requires an intensely strategic approach to content creation and presentation. Breaking down a complicated system into manageable smaller steps can help keep people focused and increase conversion. The results speak for themselves: Bavarian Clockworks ended up hitting the 7-figure mark a mere three years from their humble beginnings. This ensured that their audience would receive the surveys on the optimal channel (in this case, email) at a time in which they were most likely to respond. Do you want your target consumers to purchase your products? Upon realizing something needed to be done, the companyâs first order of business was to communicate its unique selling propositions and other offers and policies more clearly to its visitors. So itâs pretty crazy to think that a newcomer to the niche would be able to crack $20 million in annual revenue in less than four years. Overall, ECCOâs Google Shopping initiatives proved to be much more cost-effective than text-based ads, as the companyâs cost of customer acquisition dropped by an amazing 14%. Taking a step back, itâs worth mentioning that all of your customer-facing content should be delivered in a way that maximizes your audienceâs potential for engagement. After all, the beauty industry is already saturated as it is. Get the iOS App. First and foremost â and this goes any business, online or brick-and-mortar â you need to recognize an opportunity when it comes up and strike when the ironâs hot. The original one was a bit more cluttered with the table formatting breaking up the flow of information. Again, this made it much easier for visitors to learn about these policies and offers right away. To test what the problem was, they redesigned the comparison page to make it simpler and more streamlined. In addition to continuous optimization of the product feed and ad content, this also meant adjusting bidding and targeting definitions, as well. WhatsApp Chatbot for E-commerce with 11 Use-Cases By Niharika Ayyagari / In Sales, WhatsApp / September 24, 2019 / 8 Min read 20 years since its inception, the e-commerce industry is still growing, driven by radical technological advances and evolving user behavior. While user-generated content is always appreciated, that doesnât mean you need to feature every piece of UGC that comes your way. The 2014 World Cup was not only the most-watched sporting event on television of the 21st century â it was the most-watched event of any kind, period. over the Internet. Building an application that needs elastic scale to handle bursts of users at different times. eCommerce companies saw a 27% spike in sales by increasing marketing spend during the 2014 World Cup, Underwater Audio removed charts to bump sales by 41%, Kettlebell Kingsâs Instagram has directly led to âhundreds of thousandsâ of dollars in revenue by creating a content âguidelineâ for their user-generated-content posts, Paperstone took out their competition with a simple comparison table, MVMT generated $90M in revenue in five years by âhackingâ Facebook ads, ECCO Shoes decreased customer acquisition costs by 14% ditching Google Ads (and switching to Shopping Ads), Away generated $125M by offering more than just a product, Bavarian Clockworks reached $1m in sales by becoming a content marketing machine, Frank Body hit $20M in annual sales by building a community of loyal and engaged followers, Society Socks improved survey response rate by 200% by delivering highly-relevant, easy-to-complete surveys via email, This is How You Can Use Predictive Analytics to Sell Smarter Through Email, The Best eCommerce Content Strategy & Plan To Skyrocket Your Traffic and Conversions, keep people focused and increase conversion, Average Order Value: How To Increase Your AOV by 75% [With Examples], How We Drove a 6% CTR For Two Up-and-Coming eCommerce Startups, eCommerce Dynamic Pricing: How to Use Dynamic Pricing to Explode Your Profit Margin, increase in brand awareness and engagement, How MVMT Grew From Zero to $90 Million in Under 5 Years With Facebook Ads, Content and Commerce: Exploring The Secrets of High-Growth eCommerce Brands, B2B vs B2C eCommerce Marketing: 5 Key Differences You Need To Know About, How to Optimize Your eCommerce Site For Voice Search, B2B eCommerce: 5 Key Strategies To Strengthen Your B2B Relationships, 87 Open-Ended Sales Questions Every Digital Agency Should Ask in Every Buying Cycle, The Frugal Guide to Content Marketing (Part 3): How To Promote Your Content With ZERO Budget, 10 Biggest Content Marketing Trends that Will Dominate 2020, Ensuring they understand the true value your product will bring to their lives, and what it will enable them to do or accomplish, Instilling a sense of urgency in your visitors, so they not only understand what they have to gain from using your product, but also what they have to lose by not using it, Double- (triple-, and quadruple-) checking your copy to be absolutely certain it means what you want it to meanâand that your visitors will interpret it in the same way. Originally, the website had made claims such as âNo mattress is more carefully engineered.â The problem, here, is that this could be interpreted as âNo mattress is more carefully engineeredâbut many are engineered equally as carefully as ours.â. While the team would end up creating ad campaigns for all of the brandâs products, the initial focus was on getting top-sellers in front of the right potential customers.