Developing a strategy Your orthopedic service line strategy must address how you want to address the challenges and In a webinar on March 28, 2012, Asit Gosar, client services executive with Objective Health, and Connie Cibrone, director of client service at with Objective Health and former president and CEO of Allegheny General Hospital, shared how hospitals can best develop a service line strategy to remain competitive. A good service line strategy takes into account current capabilities, as well as the risks and limitations of capability growth, and addresses how to leverage current assets to address those limitations. 5 Reasons to Include a Blog in Your Hospital Service Line Marketing Strategy. D: 5 Oct 04 SROA Pres™n A rvina G 2 roup, LLC Cancer Program Service Line Planning! Hospital Service Line Development. Vice President ! Fort Wayne, IN! “You do not really understand something unless you can explain it to your grandmother.” Albert Einstein (1879 - … Anderson has designed cardiovascular (CV) service line strategies for more than 12 hospitals and academic medical centers in the past two years. A hospital must insist on clear purpose and a strategy for its service lines. Service Line Strategy. Most recently, The role of the service line financial lead is a key component of the transition from hospital-based management to service line management. One strategy for improved efficiency in patient care while keeping quality high is utilization of a product line matrix. The hospital needed a service line strategic marketing plan to differentiate itself from fierce competition and to grow its core services. A service line leader must be able to articulate the strategy concisely and clearly, to all professional levels in the organization. Trends: Service Line Development Case Study Analysis Background: Trinity Community Hospital Trinity Hospital is a 150-bed facility located in the southeast United States. Kevin M. Kennedy, Principal, ECG Management Consultants, Inc 3. Should you invest in hospital expansion? CV service line strategy! The hospital will capitalize on the added value of sub-specialty centers and their ability to offer better patient services both medical and non medical. Marketing Oncology: Service Line Strategies for Marketers Live Webcast presented on: January 25, 2010 HealthLeaders Media presents… 4 5. Large hospitals and healthcare systems are comprised of many departments that offer, very often, dozens of service lines, such as pelvic health and orthopedics. MedAxiom Consulting ! It all starts with a vision!! Strategy Enterprise Strategy Facility & Capital Asset Planning Mergers, Acquisitions, & Partnerships Physician Alignment & Network Development Provider Workforce Planning Service Line Strategy Finance Financial Advisory Services Industry Benchmarking Payer Contracting & Reimbursement Provider Compensation Planning Valuation Services 4. 3 Reasons to Have a Hospital Service Line Marketing Strategy Hospitals across the country are trying to find ways to improve the patient experience, in service lines like bariatrics to maternity. Segmentation helps in understanding characteristics of different groups of the population having similar attributes. The hospital offers a range of services varying from internal medicine to neurology, and boasts a dedicated nursing staff and community-recognized excellence in patient care. ... Service line excellence and growth don’t occur organically. Use a structured process to analyze the core businesses and services. This article, the first in a series on service line management, builds upon the concept that service line management in hospitals is similar to brand management in other industries. Service Line Analyzer provides hospital service line managers and administrators the ability to organize their service line data effectively by consolidating hospital inpatient and outpatient, and physician data to pull out specific insights within their service lines across departments and … 489 Orthopedic Service Line Director jobs available on Indeed.com. In addition to this, the hospital aims to be the first patient focused but market driven hospital in Jeddah through our competitive strategies and core values. Through analysis with a tool like the Insights Business Planner, you can define sub-service lines and even procedures that fall under the service line at your hospital. They are the result of purposeful planning, and these plans must dovetail with the vision, strategic direction, and strengths of the hospital or system. At one hospital, employing these strategies resulted in a … Since the Apollo Hospital … Evaluate each business unit and service line to identify core elements. Boost your service line performance and accomplish goals like increasing brand awareness and patient volume when you dig into your competitors’ websites, service line by service line. In this article, we give you the tools to answer these questions for yourself. Your community – and your bottom line – will thank you. Figure 1: The Cardiovascular Service Line. They are supported by hospital leadership with infrastructure focused on service line leadership, quality, data/information technology, growth/strategy, finances, and efficient operations. 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