1 Culture: Factors Influencing Consumer Behaviour 4. These personal factors differ from person to person, thereby producing different perceptions and consumer behavior. See our Privacy Policy and User Agreement for details. A STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING ... richly illustrated Powerpoint Presentation of 184 Slides. A consumer from the lower class will be more focused on price. Situational Influences - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. DISSERTATION PROJECT REPORT ROLL NO: GM15069 Reference groups influence consumer behavior in two ways. 53% of those shoppers ended up making a purchase. According to a study done by Sociable Labs, 75% of shoppers who read social sharing comments about a product have clicked on the link in their friends’ Facebook posts, taking them directly to the product page or a retailer’s website. Aspirational Group. Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. (BATCH 2015-2017) Types of Decision Process 7. main racial culture: the white american consumer subratial culture the ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 3b917d-YTg0N Looks like you’ve clipped this slide to already. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. Implicit expectations are unspoken rules. If you continue browsing the site, you agree to the use of cookies on this website. Social media platforms seem to be increasingly and effectively bringing … Submitted for Each member influences and gets influenced by a family member depending upon his/her role, life cycle stage and relationship dynamics i… There are 4 main types: Social influence takes two basic forms: implicit expectations and explicit expectations. Psychological Factors It is preferable to do that this kind of outing with friends or colleagues  in restaurant. Consumer is highly influenced by the member of the family. Most studies show that the Internet and social media usage is changing consumer behavioral modern trend also witnessed in developing countries such as Kosovo. Age4. If you continue browsing the site, you agree to the use of cookies on this website. By – Reference groups are either Membership Group. In this study, the influence of social factors on consumer buying behavior is investigated. Learning 1. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. • Cultural factors Internal or Psychological factors 2. The social role and status profoundly influences the consumer behaviour and his purchasing decisions. This paper will offer an overview on how the consumers use social media in the stages of decision making process and the psychographic variables that influence their behavior. Cultural Factors. In addition, the consumer buying behaviour may also change according to social class. There are three types of cultural factors include social class, culture, and subculture. You can change your ad preferences anytime. A family is a social group and all members of a family influence and get influenced by each other. POST GRADUATE DIPLOMA IN MANAGEMENT Culture contains smaller subcultures or groups of people with shared values systems based … 1. Factors that are personal to the consumers influence their buying behavior. Cultural elements Family bonds are more stronger than bonds in any other group and all members of the family form a single decision unit in case of purchase of products and services for common consumption. Age The study focused on how social media affects consumers from different age ranges and races. roles and status of social factors that influence consumer behaviour…: roles and status of social factors that influence consumer behaviour The environmental factors affecting consumer buying behaviour are explained below. How Do Personal Factors Play a Role in Consumer Behaviour? Consumer behavior is influenced by cultural factors like social class, buyer’s culture, and subculture. Theories of Consumer Behaviour 8. These are some of the underlying factors that influence the consumer behavior, and the marketer must keep these in mind, so that appropriate strategic marketing decision is … ON Psychological factors are based on their perceptions and attitudes, including their ability to comprehend information and how they see their needs. While a shopper from the upper class will be more attracted to elements such as quality, innovation, features, or even the “social benefit” that he can obtain from the product. The influence of reference groups on Consumer Behaviour is felt through the influence of Social power. They are: 1. Environmental Factors Affecting Consumer buying Behaviour. Like the unwritten laws First, they set levels of aspiration, offering cues of what lifestyle and related purchasing patterns we should strive to achieve. Social factors 3. Family, reference groups and social classes are all social influences on consumer behavior. The following are the main economic factors that greatly influence the consumer buying behavior: Personal Income: The personal income of an individual influences his buying behavior as it determines the level to which the amount is spent on the purchase of goods and services.The consumer has two types of personal incomes disposable income and discretionary income. Looks like you’ve clipped this slide to already. Family2. Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. Consumer needs & 1. The Various factors influencing Consumer Behaviour can be classified into 4 categories: 1. Culture is the most fundamental determinant of a person’s wants and behavior. – Reference groups are either Membership Group. Social-class membership often serves as a frame of reference for the development of consumer attitudes and behaviour. The behaviour of buyers is the product of two broad categories of influence; these are endogenous factors (i.e. Cultural and Social Factors 4. Marketers need to understand the buying behaviour of consumers for their products to do well. After studying this chapter students should be able to understand: 1. Electronic commerce is constantly expanding and the understanding of e-consumer behaviour is of … Cultural Factors affecting the Behaviour; Social Factors affecting the Behaviour; Situational Influences - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. 1. PARTIAL FULFILLMENT OF THE REQUIREMENTFOR THE DEGREE Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Culture needs to be examined as it is a very important factor that influences consumer … Submitted Furthermore, consumer behavior is the regulation that combines factors from psychology, sociology, anthropology and economics, which attempts to understand the buyer decision-making process individually and in groups (Dodoo, 2007). G.L. sanjeev sahani Role and status hierarchy theory 3. Consumer behavior is greatly influenced by cultural, social, personal, and psychological factors. Cultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. SERVQUAL MODEL & PERT & CPM & PROJECT MANAGEMENT - POWERPOINT PRESENTATION, TIMES OF INDIA -SUPPLY CHAIN MANAGEMENT MODEL -INDIA, BookMyShow - Consumer engagement flowchart - Powerpoint Presentation, Barriers to Effective Communication Powerpoint Presentation. Hence, the social factors influence the buying behavior of an individual to a great extent. A project report on consumer behaviour. This report will also help you to learn about:- 1. Economic Factors 2. Reference Group: Dissociate Group. Psychology of Consumers 3. IN this unit, Chapter 11 deals with Culture and Sub-culture--Culture refers to the set of values, ideas, and attitudes that are accepted by a homogenous group of people and transmitted to the next generation. Influence of Culture on Consumer Behavior . BEHAVIOR Personal Factors 3. Factors Influencing Consumer Behaviour: Consumer behaviour is affected by a number of factors. It also strongly affect consumer responses, so it must be taken into account by company when designing marketing strategies. Every individual has some people around who influence him/her in any way. | PowerPoint PPT presentation | free to view Cultural Factors affecting the Behaviour; Social Factors affecting the Behaviour; Social Factors Influencing Consumer Behavior. Reference groups comprise of people that individuals compare themselves with. With access to an almost-infinite ocean of information at any given time, businesses have to seize every opportunity to be in front of their target audiences. This study examined the impact of social media platforms and brand awareness in relation to the consumer decision-making and buying behavior patterns influenced by social media. The Adobe Flash plugin is needed to view this content. In the first article, White and Argo document the reactions of consumers being imitated or mimicked by other consumers (e.g., in product choice). Furthermore, social factors play a special role in the decision of the buyer’s purchase (kotler and Armstrong, 2006). • Psychological factors. The use of social media has been considerably growing these years. Culture; Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. Under the Guidance of The behaviour of buyers is the product of two broad categories of influence; these are endogenous factors (i.e. Tastes change over time. See our Privacy Policy and User Agreement for details. Top Ramen Instant Noodles PART 3 - Creative Advertising Strategies (for India... No public clipboards found for this slide, Consumer Behaviour Powerpoint Presentation. Many factors, specificities and characteristics influence the individual in what he is and the An individual and a consumer is led by his culture, his subculture, his social class, his membership @article{Ramya2016FactorsAC, title={Factors affecting consumer buying behavior}, author={NIn addition, social risk factors may affect the outcomes of care through direct pathways by influencing … The relationship between social media and consumer decision-making present that social media affects advertising attitudes, brand attitudes, and purchasing intentions of consumer. Get the plugin now TO STUDY THE EFFECT OF BRANDED ENTERTAINMENT IN WEB SERIES ON THE BRAND SALES... Digital Progress of India explained with the FICCI Report 2017 - Powerpoint P... Netflix India - Campaign Planning - Powerpoint Presentation - 2017. Every individual knows some people in the society … ... richly illustrated Powerpoint Presentation of 184 Slides. the influence of culture on consumer buying behaviour * * * * * * * * * * racial subcultures. SOCIAL FACTORS AFFECTING CONSUMER’S PURCHASE IN FURNITURE Reference group Reference group can be defined as any person or group of people who significantly influences an individual’s behavior ( Sakpichaisa, 2012). We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. These messages have started to influence different aspects of consumer behaviour, such as information acquisition, opinions, purchase behaviour and evaluation (Ionas, 2014). … SAKSHI DHYANI These factors are not individualistic and are external to the individual. Types of Buying Behaviour 6. Beliefs & attitudes 2. A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. those external to the individual) Whilst these are variables that are largely outside the direct control of marketing managers, an understanding of them can be harnessed to great effect. If you continue browsing the site, you agree to the use of cookies on this website. A family is a social group and all members of a family influence and get influenced by each other. The important factors here are family, reference group and status. It’s usually better practice to make it possible and easy for consumers to choose your product within their cultural comfort zone. Dissociate Group. Social Factors influencing consumer buying decision can be classified as under: Reference Groups Immediate Family Members Relatives Role in the Society Status in the society Reference Groups. Social perception is a very important attribute that influences the buying behavior of an individual. What culture is and how it impacts consumer behaviors. Cultural Influences On Consumer Behavior - Cultural Influences On Consumer Behavior Culture: Is the accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society. A recent report from Deloitte shows how social media affects consumer behavior. See our User Agreement and Privacy Policy. Introduction to Consumer Behaviour 2. Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services. Culture Basically, culture is the part of every society and is the important cause of person wants and behavior. | PowerPoint PPT presentation | free to view Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Aspirational Group. How culture acts as an “invisible hand” that guides onsumption-related ttitudes, values and behavior. They are discussed below: Factor # 1. 2) Social Factor Social factors also affect the buying behaviour of consumers. Consumer Behaviour: Notes, Question and Answers, Examples, Process, Factors, Models & Strategies in Marketing 1. To Study the Emerging Developmental Challenges in Rural India - Rural marketi... Campaign Planning for a perfume brand - DOUCEUR - POWERPOINT PRESENTATION. Initially started as a platform to share photos and videos with friends and family but turned out to be a dominant marketing tool. Some of the personal factors are: i. Factors Influencing Consumer Behavior Cultural Culture Social Reference Groups Family Roles & Status Personal Age & Life-Cycle Stage Occupation Economic Situation Lifestyle Personality & Self-Concept Psychological Motivation Perception Learning 13. For example, in the West, it is common to invite colleagues or friends at home for a drink or dinner. Clipping is a handy way to collect important slides you want to go back to later. Example − A person from a low-income group may focus on price while making the purchase while a person from a higher income group may consider the quality and uniqueness of the product. Example − A person from a low-income group may focus on price while making the purchase while a person from a higher income group may consider the quality and uniqueness of the product. In addition to cultural and social factors, personal factors also influence consumer behaviour. Cultural factors 4. A consumer’s behaviour is influenced by the following social factors: 1. OF Especially for all the “visible” products from other people. A recent report from Deloitte shows how social media affects consumer behavior. Culture refers to the way of living of a group of people. 4. WE end the course the last unit, Unit 4 that is the unit on Consumer decision-making. Second, they help define the actual items/services considered acceptable for displaying those aspirations—the kind of housing, clothing, or car, for example, deemed appropriate for a member of the … THE FACTORS INFLUENCING It includes knowledge, belief, traditions, … Factors influencing Consumer’s Behaviour in the Market – Social Factors: Reference Group, Family, Roles and Statuses. Consumer Behaviour – Cultural factors; Culture plays a very vital role in the determining consumer behaviour it is sub divided in. Family, references groups and roles and statues affect the buying behavior significantly. Now customize the name of a clipboard to store your clips. Social class is important to predict the consumer behavior. social influence. This study examined the impact of social media platforms and brand awareness in relation to the consumer decision-making and buying behavior patterns influenced by social media. The concept ‘consumer behaviour’ has been gaining importance since 1960. Now customize the name of a clipboard to store your clips. Various studies affirmed that national culture affects the likeliness to adopt technological products (Bagchi et al., 2004; Straub et al., 1997) and usage of mobile phones, in particular (Leung and Wei, 2000). These are products more suited to non-Caucasian populations and to types of skin pigmentation for African, Arab or Indian populations for example. There are five questions that support any understanding of consumer behaviour. According to aging experts, senior consumer behaviours are highly variable, meaning that as a group they have more reasons for buying something than teenagers. Culture influences what feels right, normal and desirable. ADVERTISEMENTS: These factors include culture, subculture, social class, reference group and family influences. The study focused on how social media affects consumers from different age ranges and races. For example in recent years, the segment of “ethnic” cosmetics has greatly expanded. Social influence describes how our thoughts, feelings, and behaviors respond to our social world, including our tendencies to conform to others, follow social rules, and obey authority figures. consumer behaviour. The impact of social media on consumer can be seen easily with change in consumer behavior. Family bonds are more stronger than bonds in any other group and all members of the family form a single decision unit in case of purchase of products and services for common consumption. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social … Cultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Reference Group and Social Power. It also depicts how companies can effectively make use of social media platforms as marketing strategy tools in business performances. Consumer behavior, while still driven by personal, psychological, and social factors, has changed with the advent of social media. Personal Factors. The society is composed of several individuals that have different preferences and behaviors. The first two articles in the collection focus on social influence that is overt in nature; that is, the social other is purposeful in the social behavior that influences the actions of the consumer. those internal to the individual) and exogenous factors (i.e. 3. Family Role Structure and Buying Behaviour/Buying Roles 5. For example, a consumer may buy a Ferrari or a Porsche for the quality of the car but also for the external signs of social success that this kind of cars represents. Cultural Influences on Consumer Behavior Understanding Culture Aspects of Culture Other Aspects of Culture Values of a Culture Types of Ritual Experience Holiday ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 3cca43-M2JiN We conclude this unit with a discussion on impact of culture and also about cross-cultural consumer analysis. Aryan performance appraisal system airtel new hr (1) ayushi, Marketing practices by fmcg companies for rural market shailu (2), Working capital management in it sector hcl 123, No public clipboards found for this slide, Impacts of social media on consumer behavior. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable to the society. Meaning of Consumer Behaviour: Consumer behaviour is a comparatively new field of study. PPT – Chapter 14: Social Class Influences on Consumer Behavior PowerPoint presentation | free to download - id: 1a254-Yjg0Z. In Japan, on the contrary, invite someone home does not usually fit into the local customs. Personal factors deal with an individual’s interests and opinions, which are affected by their demographics. Social perception is a very important attribute that influences the buying behavior of an individual. Family Influence on Consumer Behaviour. Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. CONSUMER BEHAVIOUR Perception Personal factors3. Factors Influencing Consumer Behaviour: Social Factors, Personal Factors, Psychological Factors and Economic Factors Factors Influencing Consumer Behaviour – Important Factors: Culture, Sub-Culture and Social Class. study of individuals and organizations and how they select and use products and services • Personal factors We begin with Chapter 10, which deals with the influence of social settings on Consumer behaviour. Consumer behavior is, nonetheless, very much influenced by culture. Social media platforms seem to be increasingly and effectively … 5-8 Social Influences Group membership influences an individual’s purchase decisions and behavior in both overt and subtle ways. Cultural Influences On Consumer Behavior - Cultural Influences On Consumer Behavior Culture: Is the accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society. • Social factors