/ Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. We include affiliate links in articles. Last summer, Ninja shook up the game streaming industry when he took an exclusive deal with Microsoft's Mixer for an estimated $20 million to $30 million. Look up Adrian Wojnarowski on Twitter. By clicking Sign up, you agree to receive marketing emails from Insider The partnership did not last long, however, as Mixer struggled to keep up with rival platforms Twitch and YouTube Gaming. Future US, Inc. Full 7th Floor, 130 West 42nd Street, Critics took aim at Ninja, stating that his move revolved only around the money. He was offered 90m to come finish out the time on FB platform and he said no. I admit that I don't watch streamers, but I do watch a ton of other sports. At times, Ninja would defend his decision and reinforce the idea that Mixer is working towards something bigger and better. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. Stay up to date with what you want to know. The former Twitch and Mixer star had no shortage of offers on the table. Honestly I'm not much into eSports, but I'm also not much into regular sports as a spectator either. In reality, Microsoft is locking in an important influencer who can both increase the value of Mixer and bring eyes to Microsoft's entire gaming platform a platform that'sexpanding greatly in the next year with a new Xbox console (Xbox Series X) and a major new game streaming platform. One, that Ninja has been fielding exclusivity offers for some time, whether that be Facebook, YouTube, Mixer, or Twitch itself. This fits with Forsen's breakdown predicting Ninja's contract being between $6 and $8 million per year. To this day, Ninja possesses more followers than any other channel with 14.7 million and counting on Twitch. Critics took aim at Ninja, stating that his move revolved only around the money. When Mixer managed to tempt Twitchs biggest and most successful streamer, Tyler Ninja Blevins, to its streaming platform, it was pretty obvious that he would be getting a substantial payday. There really isn't a difference. In the last year there has been a very large exodus from the popular streaming site as competitors entice streamers with large exclusivity deals. Ninja Signs Exclusive Twitch Contract After Being Released from Mixer Deal Tim Daniels September 10, 2020 Paul Sancya/Associated Press Tyler "Ninja" Blevins announced Thursday he's. Neither Blevins nor Microsoft revealed the contract terms that got one of the most popular streamers in the world to jump ship to a nascent platform with a fraction of the audience. Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2 million) the month that Tyler joined. In short, Microsoft has invested in Ninja for a better future of Mixer and Project xCloud. Microsoft soon reached an agreement with Facebook, which granted former Mixer personalities the chance to jump ship. For those who dont, Ninjas account is the most followed account on Amazons Twitch. But it's a safe bet that Microsoft has cut Ninja some sort of advantageous financial deal to . "Now the streaming wars have begun," Devin Nash, the chief marketing officer at talent agency N3RDFUSION, said of the recent tendency of gamers to move from Twitch to other platforms. He seems genuinely popular with his fans. Game on. Please refresh the page and try again. We're talking about a guywho makes hundreds of thousands of dollars each monthstreaming himself playing "Fortnite" to tens of thousands of viewers, a guy who wasreportedly paid $1 million fora single dayof playing EA's "Apex Legends.". According to CNN (via GameSpot) Mixer paid Ninja anywhere from $20 to $30 million to leave Twitch. For example, streamer Disguised Toast recently abandoned Twitch to begin working with Facebook Gaming. And it largely started with a single departure.". You really believe that dude. Ninja, now 29 years of age, started on Twitch and grew into one of the most recognizable gamers after years of hard work. When CNN Business reached out to Microsoft to receive confirmation of the deal, Microsoft directed CNN Business to Ninja's agency, Loaded. That service was shuttered suddenly earlier this summer, making him and other high-profile streamers Microsoft had paid into free agents once again. As the operations side of @WatchMixer is closing, we are inviting the Mixer Community to #FacebookGaming. Heres how it works. In a last-ditch effort, Microsoft made the wise decision to collaborate with Facebooks streaming platform, dubbed Facebook Gaming. Escape From Tarkov bids goodbye to flea market bartering, Atomic Hearts robot twins are sending fans to horny jail, Best Warzone 2 Resurgence loadout for bossing Ashika Island in Solos, Warzone 2 meta gets a TAQ-56 shake up for Ashika Island mayhem, 2023 new LoL champions include Milio, Naafiri, and a hangry jungler, Elden Ring DLC expansion is currently in development, The best IRL streamers and channels on Twitch, Who is Pokimane? This figure comes from Justin Warden, who is the . Lol, maybe you should go back to school since you get triggered by a satire post, idiot. "But it took someone to fire the first shot. And third, that Ninja's exclusivity contract is for multiple years. Ninja failed to attract the same numbers that he did at his former place of employment. Microsoft's announced today that they will be shutting down Mixer and transitioning all of their streaming partners over to Facebook Gaming. Ninja reportedly turned down a substantial offer from Facebook Gaming. I caught myself the other thinking "who would buy a gaming chair with an esport team's colors and logo?" It does make sense as a lot of people will watch Ninja play games on Mixer soon and that will allow them to jump straight to the game via Project xCloud. Tyler Blevins, better known as esports star Ninja, is reportedly bringing in a head-turning amount of money on the contract he signed with Mixer. Why did Microsoft pay ~$50 million+ to get Ninja on Mixer? Loaded declined to share any figures with CNN Business. [Kojnarowski] Ninja has signed a 6yr/$932M contract with the Microsoft Mixer, league sources tell ESPN. Microsoft hoped that these acquisitions would boost their numbers. Sign up for notifications from Insider! Ninja's agency, Loaded, did not release the terms of the contract. "I really took my time to decide which platform was best," Blevins said in the announcement, "and Twitch has been very supportive throughout this process and understanding my overall career goals.". Ninja isn't the only big streamer to leave Twitch recently. Blevins previously left Twitch for Microsoft's now-defunct Mixer service, where he was reportedly paid in the ballpark of $30 million for his exclusivity to the platform. Unfortunately, their hopes did not translate to reality. Cody Peterson is an avid reader and writer. ", Liao pointed out "the talent exodus from Twitch appears to have picked up speed in recent months. This, combined with the fact that he began streaming the newly released Fortnite shortly thereafter, propelled him to internet stardom on Twitch. Other sources in the CNN piece also give a rough scale as to how much a streamer can earn depending on their popularity, claiming that those who can average over 10,000 concurrent viewers every time they go live can expect contracts topping $10 million, while smaller streamers can expect around $1 million. Twitch remains in a partnership with Amazon Prime, which offers a free subscription to any viewer with a Prime account. as well as other partner offers and accept our. Then, this past June, Microsoft announced the sudden closure of Mixer - making Ninja a free agent once again. I love my community and what we built together on Mixer. The Mixer app currently sits at 3rd place on the App Store. But Twitch is bleeding: a major talent exodus has more people than ever using competing services from Microsoft and Google. The celebrity also has deals with Adidas and Red Bull and wrote a book. You dont do longer contracts in esports longer than three years.. However, Mixer comes at the first if we exclude video game applications. During the same time period, Twitch jumped from 850.6 million to 932.1 million, according to StreamElements data. Twitch effectively was limiting Tylers ability to grow as more than just a gaming personality on the platform, she argued. Other popular streamers are rumoured to be offered contracts up to $10 million. Microsoft agreed to pay game streaming star Tyler "Ninja" Blevins between $20 million and $30 million per year to join its Mixer streaming platform and leave incumbent leader Twitch, according . People are dumb. Rod Breslau (@Slasher) June 22, 2020. It would not be a huge surprise to see Ninja make his triumphant return to Twitch soon. He took a conservative approach and he estimates that Ninja is on a contract that will give him between $6 million and $8 million a year for at least three years. Twitchs percentage of the market has grown by about 3 percent since the second quarter, too. A talent agency claims Ninja's Mixer contract is worth $20-30 million | The Loadout A talent agency claims Ninja's Mixer contract is worth $20-30 million Other popular streamers are rumoured to be offered contracts up to $10 million Jamie Hore Updated: May 20, 2020 Twitch Ninja This will be a multi-year deal for Ninja, and it is likely that this is the largest deal a streamer has been offered for streaming exclusivity. Regardless of the exact dollar figure, signing Blevins indicates a serious interest from Microsoft in game streaming. As a result, Shroud was paid $10 million, and Ninja scored an astounding $30 million payday, just to be released from their Mixer contract. And we were like, Straight up, guys, weve worked so, so hard to grow the Ninja brand to license things and get his name out there. Google has YouTube + Stadia and Amazon has Twitch. A new report from CNN Business claims that game streamer Tyler Blevins, better known as Ninja, will receive between $20 and $30 million from a multi-year deal with Mixer. He was one of the most-watched channels on the platform with millions of followers and tens of thousands of subscribers, with an estimated total earnings of $10 million in 2018 thanks to his streams. Microsoft paid over $50 Million to bring Ninja to stream exclusively on Mixer, according to The Verge's senior editor, Tom Warren. The developer supported, community run subreddit dedicated to the Fortnite: Battle Royale game mode by Epic Games. Ninja signed an exclusive deal with Mixer last year. Justin Warden, the CEO of Ader, states that Blevins will receive between $20 and $30 million as part of a multi-year deal. So far, nothing has been revealed or leaked, so we have to stick with these estimates for now. But many people are curious to know how much money Mixer offered Ninja to move to its platform. It's just watching a jock play football games.
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